HubSpot vs monday CRM
Head-to-head: pricing, ratings, features and fit for HubSpot and monday CRM.
HubSpot
Sales, marketing and service in one place
HubSpot started in 2006 as an inbound marketing platform and has since grown into a full suite covering CRM, marketing, sales, service, and a CMS, all built on the same contact database. The free CRM forms the foundation, with individual 'Hubs' added on top as needed.
Key features
- All-in-one CRM, marketing, sales and service
- Extensive marketing automation including landing pages
- Lead scoring and behavioral tracking
- Large library of email and reporting templates
- App marketplace with 1,500+ integrations
Ideal for
- Growing teams that want marketing and sales tightly connected
- Companies that want to start free and scale later
- Teams that need content marketing (blog, landing pages, SEO)
- Businesses that need a broad integration ecosystem
Pros
- Very strong free starter plan
- Excellent marketing and service integration
- Huge integration ecosystem
Cons
- Costs rise noticeably as you scale
- Can feel oversized for small teams
monday CRM
Visual, flexible and great for teamwork
monday CRM is built on monday.com's Work OS platform, which makes it fundamentally different from classic CRMs: instead of rigid modules, you work with freely configurable boards, columns, and automation rules you can adjust via drag-and-drop — no code required.
Key features
- Freely customizable boards instead of rigid modules
- No-code automations via a rule builder
- Seamless connection to project and task management
- Multiple views: Kanban, table, calendar, Gantt
- Rich dashboards with widgets
Ideal for
- Teams that want sales tightly connected to project management
- Agencies and creative teams with visual workflows
- Companies that collaborate broadly across teams, not just in sales
- Teams that value maximum flexibility in boards and views
Pros
- Very flexible, visual boards with no code needed
- Strong cross-team collaboration
- Easy connection to project management
Cons
- Less sales-specific depth than dedicated CRMs
- Minimum seat counts on some plans
| Comparison criteria | HubSpot | monday CRM |
|---|---|---|
| Rating | 4.6 | 4.4 |
| Starting price | ab 20 € / Monat | ab 12 € / Monat |
| Free tier | Dauerhaft kostenlos für bis zu 2 Nutzer | 14 Tage kostenlos testen |
| Best for | Sales, marketing and service in one place | Visual, flexible and great for teamwork |
Verdict: HubSpot or monday CRM?
HubSpot is a particularly good fit for Growing teams that want marketing and sales tightly connected. Its biggest strength: Very strong free starter plan.
monday CRM is a particularly good fit for Teams that want sales tightly connected to project management. Its biggest strength: Very flexible, visual boards with no code needed.