HubSpot vs Capsule
Head-to-head: pricing, ratings, features and fit for HubSpot and Capsule.
HubSpot
Sales, marketing and service in one place
HubSpot started in 2006 as an inbound marketing platform and has since grown into a full suite covering CRM, marketing, sales, service, and a CMS, all built on the same contact database. The free CRM forms the foundation, with individual 'Hubs' added on top as needed.
Key features
- All-in-one CRM, marketing, sales and service
- Extensive marketing automation including landing pages
- Lead scoring and behavioral tracking
- Large library of email and reporting templates
- App marketplace with 1,500+ integrations
Ideal for
- Growing teams that want marketing and sales tightly connected
- Companies that want to start free and scale later
- Teams that need content marketing (blog, landing pages, SEO)
- Businesses that need a broad integration ecosystem
Pros
- Very strong free starter plan
- Excellent marketing and service integration
- Huge integration ecosystem
Cons
- Costs rise noticeably as you scale
- Can feel oversized for small teams
Capsule
The lean, tidy CRM for small teams
Capsule was built in the UK around a clear philosophy: a CRM should be easy to use, not overloaded with features hardly anyone touches. Contacts, opportunities, tasks and notes live in a clean interface that's easy to pick up without training.
Key features
- Clean contact and deal management
- Customizable sales pipelines
- Task and appointment management with reminders
- Email templates and bulk email
- Simple workflow automations
Ideal for
- Small teams and freelancers with a manageable contact volume
- Users looking for an especially simple, tidy CRM
- Teams that want to get started fast without much configuration
- Businesses focused on contact management rather than complex processes
Pros
- Very clean, uncluttered interface
- Quick to set up, minimal ramp-up time
- Fair entry pricing with a free plan
Cons
- Less automation depth than large suites
- Limited marketing features compared to HubSpot
| Comparison criteria | HubSpot | Capsule |
|---|---|---|
| Rating | 4.6 | 4.4 |
| Starting price | ab 20 € / Monat | ab 21 € / Monat |
| Free tier | Dauerhaft kostenlos für bis zu 2 Nutzer | Dauerhaft kostenlos für bis zu 2 Nutzer |
| Best for | Sales, marketing and service in one place | The lean, tidy CRM for small teams |
Verdict: HubSpot or Capsule?
HubSpot is a particularly good fit for Growing teams that want marketing and sales tightly connected. Its biggest strength: Very strong free starter plan.
Capsule is a particularly good fit for Small teams and freelancers with a manageable contact volume. Its biggest strength: Very clean, uncluttered interface.