HubSpot vs ClickUp Compared
Head-to-head: pricing, ratings, features and fit for HubSpot and ClickUp.
HubSpot
Sales, marketing and service in one place
Key features – HubSpot
- All-in-one CRM, marketing, sales and service
- Extensive marketing automation including landing pages
- Lead scoring and behavioral tracking
- Large library of email and reporting templates
- App marketplace with 1,500+ integrations
Ideal for – HubSpot
- Growing teams that want marketing and sales tightly connected
- Companies that want to start free and scale later
- Teams that need content marketing (blog, landing pages, SEO)
- Businesses that need a broad integration ecosystem
Pros – HubSpot
- Very strong free starter plan
- Excellent marketing and service integration
- Huge integration ecosystem
Cons – HubSpot
- Costs rise noticeably as you scale
- Can feel oversized for small teams
ClickUp
Project management and CRM in one tool
Key features – ClickUp
- CRM via custom fields, views and templates
- Seamless connection to project and task management
- Multiple views: board, list, table, Gantt, calendar
- Automations and custom workflows
- Built-in docs, chat and time tracking
Ideal for – ClickUp
- Teams that want to combine sales, projects and tasks in one tool
- Agencies with project-based client work
- Tech-savvy teams that want to build custom processes
- Companies looking for a very generous free CRM
Pros – ClickUp
- Extremely flexible thanks to custom fields and templates
- Connects CRM seamlessly with project and task management
- Very generous free plan
Cons – ClickUp
- Not a specialized sales CRM out of the box
- The sheer range of features can feel overwhelming at first
| Comparison criteria | HubSpot | ClickUp |
|---|---|---|
| Rating | 4.6 | 4.5 |
| Starting price | ab 20 € / Monat | ab 7 € / Monat |
| Free tier | Dauerhaft kostenlos für bis zu 2 Nutzer | Dauerhaft kostenlos (Free Forever Plan) |
| Best for | Sales, marketing and service in one place | Project management and CRM in one tool |
Verdict: HubSpot or ClickUp?
Both providers are well-established CRM solutions. HubSpot shines with Very strong free starter plan. ClickUp stands out for Extremely flexible thanks to custom fields and templates. HubSpot is especially well suited for Growing teams that want marketing and sales tightly connected. ClickUp works better for Teams that want to combine sales, projects and tasks in one tool. Rating and price are close between the two: HubSpot comes in at 4.6 stars (ab 20 € / Monat), ClickUp at 4.5 stars (ab 7 € / Monat). The right choice usually depends on your team's specific needs. One thing to watch with HubSpot: Costs rise noticeably as you scale. With ClickUp: Not a specialized sales CRM out of the box.