HubSpot vs ClickUp
Head-to-head: pricing, ratings, features and fit for HubSpot and ClickUp.
HubSpot
Sales, marketing and service in one place
HubSpot started in 2006 as an inbound marketing platform and has since grown into a full suite covering CRM, marketing, sales, service, and a CMS, all built on the same contact database. The free CRM forms the foundation, with individual 'Hubs' added on top as needed.
Key features
- All-in-one CRM, marketing, sales and service
- Extensive marketing automation including landing pages
- Lead scoring and behavioral tracking
- Large library of email and reporting templates
- App marketplace with 1,500+ integrations
Ideal for
- Growing teams that want marketing and sales tightly connected
- Companies that want to start free and scale later
- Teams that need content marketing (blog, landing pages, SEO)
- Businesses that need a broad integration ecosystem
Pros
- Very strong free starter plan
- Excellent marketing and service integration
- Huge integration ecosystem
Cons
- Costs rise noticeably as you scale
- Can feel oversized for small teams
ClickUp
Project management and CRM in one tool
ClickUp bills itself as the 'one app to replace them all' and is, at its core, an extremely flexible project management and productivity platform. Through customizable 'Spaces', custom fields and ready-made CRM templates, ClickUp can be configured into a dedicated sales CRM — complete with a pipeline view, contact management and deal tracking.
Key features
- CRM via custom fields, views and templates
- Seamless connection to project and task management
- Multiple views: board, list, table, Gantt, calendar
- Automations and custom workflows
- Built-in docs, chat and time tracking
Ideal for
- Teams that want to combine sales, projects and tasks in one tool
- Agencies with project-based client work
- Tech-savvy teams that want to build custom processes
- Companies looking for a very generous free CRM
Pros
- Extremely flexible thanks to custom fields and templates
- Connects CRM seamlessly with project and task management
- Very generous free plan
Cons
- Not a specialized sales CRM out of the box
- The sheer range of features can feel overwhelming at first
| Comparison criteria | HubSpot | ClickUp |
|---|---|---|
| Rating | 4.6 | 4.5 |
| Starting price | ab 20 € / Monat | ab 7 € / Monat |
| Free tier | Dauerhaft kostenlos für bis zu 2 Nutzer | Dauerhaft kostenlos (Free Forever Plan) |
| Best for | Sales, marketing and service in one place | Project management and CRM in one tool |
Verdict: HubSpot or ClickUp?
HubSpot is a particularly good fit for Growing teams that want marketing and sales tightly connected. Its biggest strength: Very strong free starter plan.
ClickUp is a particularly good fit for Teams that want to combine sales, projects and tasks in one tool. Its biggest strength: Extremely flexible thanks to custom fields and templates.